From Browsing to Booking: How Structure Drives Conversions for Resorts

In the hospitality industry, visuals often take center stage. High-resolution drone shots of the coastline and immersive videos of spa treatments are essential for capturing attention. However, while beauty captures interest, it is clarity that secures the booking. At Driftline, we believe that a website shouldn’t just be a gallery; it should be a guide. […]
