From Browsing to Booking: How Structure Drives Conversions for Resorts
In the hospitality industry, visuals often take center stage. High-resolution drone shots of the coastline and immersive videos of spa treatments are essential for capturing attention. However, while beauty captures interest, it is clarity that secures the booking. At Driftline, we believe that a website shouldn’t just be a gallery; it should be a guide. […]
Timeless Over Trendy: Designing Resort Websites That Age Gracefully
In the fast-moving world of web design, “new” is often mistaken for “better.” Every year brings a wave of digital trends—immersive parallax scrolling, brutalist typography, neon gradients, or complex micro-interactions. While these trends can be visually striking, they come with an expiration date. At Driftline, we believe that a hospitality brand should project stability, not […]